BRANDWATCH: A TOOL FOR A COMMUNITY DRIVEN ENTREPRENEURIAL INITIATIVE
GLOBAL COMMUNITY
Global Startup Awards is a global initiative that seeks to find and reward innovation in the global startup community. In order to achieve this goal, Global Startup Awards operates a robust social media presence, using tools like Brandwatch to manage and monitor its online presence.
Strategic Intelligence
Brandwatch is a social listening tool that allows organizations to monitor, and engage with their customers on social media. It provides insights into the customer experience and what they think about a brand, product, or service. This makes it an invaluable tool for Global Startup Awards, as it helps GSA understand how its efforts are perceived by the audience.
“Social listening is an integral part of that data. It allows brands to tap into the world’s largest focus group: people from every corner of the globe who share content about their product likes and dislikes, as well as glimpses of what moves and motivates them.”
At the speed of social
One of the key features of Brandwatch is its ability to schedule posts on social media. This allows Global Startup Awards to plan and execute its social media strategy in an organized and efficient manner. By scheduling posts in advance, Global Startup Awards can ensure that their message reaches their audience at the right time and in the right format, given the dynamic nature of different regional competitions’ timelines.
ENGAGEMENT BUILDS CREDEBILITY
Brandwatch also allows Global Startup Awards to monitor each post's impact on its audience. This is done through a variety of metrics, including engagement and reach. By tracking these metrics, Global Startup Awards can gain a better understanding of which posts are resonating with their audience and which are not. This information is then used to refine their social media strategy and ensure that their message reaches the right people in the most effective way.
Brandwatch has been an valuable tool for Global Startup Awards as they operate their social media presence. By scheduling posts, monitoring their impact, and engaging with their audience, Global Startup Awards is able to achieve its goal of finding and rewarding innovation on a global scale. Through its use of Brandwatch, GSA is able to connect with its audience in a more meaningful way and gain valuable insights into its network’s experience.